Why we exist
Bangladesh has 180 million people, a USD 460B+ economy, and a digital stack that is still being assembled — piece by piece, by hundreds of teams reinventing the same regulated primitives. Every fintech writes its own NID flow. Every insurer rebuilds liveness. Every marketplace stitches together AML, consent, and audit logs from scratch.
Marketsync Global Ltd was incorporated to end that duplication. We treat identity, payments, payroll, retail, security, and onboarding as national infrastructure — shared, standards-based, regulator-aligned — exposed through clean APIs so the rest of the country can build product instead of plumbing.
KYC.bd is the identity layer of that thesis. It is operated by Marketsync Global Ltd and connected to the wider merchant.bd ecosystem so that one verification, one consent receipt, and one audit trail flow across every product in the family.
How we operate
Four non-negotiable pillars that shape every product decision, hire, and contract.
Trust by construction
RLS-secured backend, per-customer envelope keys, signed audit trails — wired before product, not bolted on after.
Regulator-aligned
Bangladesh Bank, NID Wing, BTRC, BIDA. We design to the rules first; product-market fit second.
Sovereign + interoperable
BD-resident data by default. APIs that speak to the rest of the world via standards, not lock-in.
Infrastructure, not apps
We build the layer other companies build on. The win condition is not our brand — it's our APIs in their stack.
Timeline
- 2021Research
Early R&D into national identity, AML, and consent infrastructure for emerging-market fintechs.
- 2023Incorporation
Marketsync Global Ltd incorporated in Dhaka as the parent infrastructure company.
- 2024Ecosystem mapped
Mapped 60+ digital pain-points across BD government and private rails; locked the seven-product surface.
- 2025Private beta
kyc.bd, hrtech.bd, outlets.bd, and cyber.bd entered closed beta with regulated design partners.
- 2026Public infrastructure
Full ecosystem launch — merchant.bd as the hub binding identity, payments, payroll, and retail.
Group structure
Marketsync Global Ltd is the parent. Each product is an operating brand under a shared backend, shared trust layer, and shared compliance posture.
| Entity | Role | Jurisdiction |
|---|---|---|
MSG-BD Marketsync Global Ltd | Parent — Bangladesh operating entity | Dhaka, Bangladesh |
KYC.bd Identity verification platform | Regulated identity & consent infrastructure | BD-resident data |
1Pay.bd Domestic settlements | Local payment + reconciliation rails | Bangladesh Bank-aligned |
Cyber.bd Security & SOC | Pentest, audit, managed detection | ISO/IEC 27001 controls |
Leadership
A deliberately small founding team. Hiring the next four executive seats through 2026.
Strategy, regulator relations, ecosystem design
Platform reliability, data residency, key management
BD DPA 2023, AML, regulator submissions
Banks, fintechs, telco, government programmes
Work with the parent, or just the product
Integrate KYC.bd today. Or contact Marketsync Global for ecosystem-level partnerships across identity, payments, payroll, retail, and security.